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Unveiling the Artistry and Investment Appeal of Luxury Carpets: An Interview with Mr. Amit Jain, Founder of Pequra

  • Anonymous
  • Dec 11, 2024
  • 3 min read

Pequra not only stands as an illustrious carpet brand in India but also sets the trend. We engaged in a conversation with Mr. Amit Jain, the Managing Director of Pequra. Here’s a glimpse of our discussion.

  1. Could you provide a succinct overview of Pequra’s essence and mission?

Pequra stands as a distinguished name in the realm of luxury carpets and rugs, founded with the vision of curating exquisite floor art. Our foundation is rooted in quality craftsmanship, artistry, and an unwavering commitment to delivering exceptional pieces that elevate interior aesthetics. We take immense pride in our Indian heritage while seamlessly blending international design sensibilities and sustainability.

  1. What sets Pequra apart in the market, and can you elaborate on your commitment to excellence?

Pequra distinguishes itself through an unwavering commitment to excellence. Our product range encompasses a spectrum of carpets and rugs, from traditional to contemporary styles. What sets us apart is the meticulous craftsmanship brought to life by master artisans weaving intricate designs, utilizing premium materials, and employing time-honored techniques. Each Pequra product reflects unparalleled craftsmanship, precision, and an embodiment of luxury.



  1. What inspires and distinguishes Pequra’s premium designer collections, and how do they embody opulence for individuals seeking unique and high-quality interiors?

Our designer range forms the heart of Pequra, inspired by diverse elements ranging from nature’s beauty to contemporary art and architecture. These exclusive collections symbolize opulence, tailored for individuals who seek unparalleled uniqueness and the highest quality in their interiors.

  1. Could you expound on Pequra’s commitment to sustainability and its significance in the luxury carpet industry?

Sustainability is integral to Pequra’s future. Actively researching and sourcing eco-friendly materials for our carpets, we aim to minimize our environmental footprint. In the luxury carpet industry, sustainable practices are not just a choice but a necessity, reducing environmental impact and aligning with the evolving preferences of conscientious consumers.

  1. How do you foresee the future of the carpet industry in India, considering the revival of appreciation for handcrafted products and the fusion of traditional and modern designs?

The future of the carpet industry in India appears remarkably promising. Fueled by the renewed appreciation for handcrafted products and the seamless fusion of traditional and modern designs, significant growth is anticipated. The industry is poised to thrive as Indian craftsmanship gains global recognition, satisfying the discerning preferences of those seeking unique and high-quality floor coverings.

  1. What draws elite individuals to consider expensive carpets as investments, and what makes these carpets a symbol of luxury?

Elite individuals are drawn to premium carpets as investments for various reasons. These handcrafted, limited-quantity carpets are exclusive and highly sought-after. Appreciating in value over time, much like fine art or antiques, they are not only a symbol of luxury but also a sound financial investment. The exquisite beauty, artistry, and unique stories behind these carpets further contribute to their allure.



  1. Could you provide a glimpse into Pequra’s future plans, including upcoming projects and expansion strategies?

Pequra is continually evolving with excitement surrounding global expansion. Upcoming projects focus on sustainability and innovation, enhancing our offerings with eco-friendly materials and advanced techniques. We plan to introduce new collections inspired by various cultures and design philosophies, promising a captivating blend of tradition and modernity.

  1. Share insights into Pequra’s current business regions and potential markets you are eyeing for future exploration.

Currently serving elite customers across India, including major metropolitan cities, Pequra’s products are also accessible internationally through our website. Looking ahead, we are strategically planning to expand into new markets, especially in regions where luxury interiors are esteemed. We aim to establish a presence in key cities, making our unique collections available to a broader global audience.


Visit them on (www.pequra.com)

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