Intent Made’s New Collection Is a Tribute to the Artisan’s Soul

In a world increasingly driven by speed and scale, the quiet elegance of handcraft stands out like a whispered secret. Crafted Alchemy, the latest collection by Intent Made, founded by architect and designer Swetha Vegesana, is a striking ode to the poetry of materials and the heritage of making. Rooted in tradition yet boldly contemporary, each piece in the series bridges the gap between the artisanal and the architectural—turning furniture into a canvas of stories, structure, and soul.

Based in Hyderabad, Intent Made is not your typical design studio. It is a space where craftsmanship meets experimentation, and where material is never merely a medium, but a muse. The Crafted Alchemy collection unfolds like a design folio of India’s rich craft traditions—wood marquetry, brass hammering, intricate carving, and timeless metalwork—reimagined through a global lens. With a quiet restraint and exquisite detailing, Swetha reinterprets heritage with an eye for modernity. The result is neither nostalgic nor trend-chasing, but an elegant pause—a moment of still beauty in a fast-paced world.

The pieces are sculptural yet functional, layered with texture and crafted to invite touch. Grain, gleam, and geometry play across surfaces, revealing themselves slowly—like a well-written book whose intricacies unfold with every interaction. Whether it’s a cabinet inlaid with precision-cut marquetry or a table that balances brass and walnut with poetic contrast, each design has presence. These are not just furniture pieces. They are heirlooms of the future.

Swetha’s design voice is shaped as much by research and technology as it is by handcraft. A formative project during her Master’s programme at the Architectural Association in London—developed in collaboration with ARUP engineers—saw her working with naturally formed tree forks. Through 3D scanning and robotic milling, these discarded segments were transformed into high-performance structural joints for a barn truss, flipping the notion of waste into wonder. This experience laid the groundwork for her design philosophy: one that values material integrity, innovation, and the artistry of hands.

Intent Made’s Crafted Alchemy isn’t just a collection—it’s a perspective. One that views furniture not as static objects, but as living expressions of human touch, memory, and evolution. The brand, established in 2020, continues to challenge the binary of craft and design, creating pieces that are both rooted and radical.

For homes that honour material honesty and spaces that seek meaning in the made, Crafted Alchemy offers a compelling choice. It is design distilled to its finest form—intimate, intentional, and imbued with quiet luxury.

Discover more from Intent Made on their official website: https://intentmade.in

Follow their journey on Instagram: @intentmade