Indriya Unveils Its First Bridal Collection

Indriya, the jewellery brand from Aditya Birla Group, proudly launches its debut bridal collection, blending timeless heritage craftsmanship with modern aesthetics. The collection, available exclusively at Indriya’s flagship store in South Extension, Delhi, features an exquisite range of gold, diamond, and polki jewellery. Designed for today’s brides who value both comfort and style, the collection includes breathtaking pieces such as bangles, naths, mathapattis, haathphool, and rings, catering to every bridal style—from minimalistic to regal.

Spanning over 10,000 square feet, Indriya’s flagship store offers more than just a retail experience. It houses a kaarigari station and two bridal lounges, providing brides-to-be with personalised stylist consultations. The store creates an enchanting atmosphere, transforming jewellery shopping into a memorable journey of discovery and celebration.

Sandeep Kohli, CEO of Indriya, highlighted, “Jewellery today is more than an investment—it’s a reflection of individuality. Our bridal collection is a significant milestone, celebrating the deep bond a woman shares with her jewellery, especially during weddings. The designs also extend to the bride’s loved ones, making every function extraordinary.”

Shantiswarup Panda, CMO, Indriya, added, “This collection beautifully merges heritage with contemporary design, reflecting the unique journey of every bride. Indriya is committed to being India’s premier bridal jewellery destination, offering timeless pieces that resonate with emotion and artistry.”

Abhishek Rastogi, Head of Product Design, remarked, “Each piece in this collection is a blend of cultural heritage and modern aspirations. Infused with craftsmanship and love, these heirloom-worthy jewels celebrate the timeless beauty of bridal ‘shringar’ while telling a story of tradition and artistry.”

Indriya’s new flagship store is thoughtfully curated to meet every bride’s needs, offering exclusive designs and a wide range of collections. With personalised experiences and expert consultations, Indriya promises to be a trusted companion in creating unforgettable moments for brides on their special day.