House of Masaba’s Stunning New Bridal Flagship in Mehrauli

There are store openings, and then there are moments—occasions so charged with intention, beauty, and quiet power that they leave a lasting impression on both industry insiders and loyal patrons alike. The launch of House of Masaba’s newest bridal flagship in Mehrauli, New Delhi, was very much the latter.

Marking the brand’s largest bridal space to date, the new store unfolds across a generous 6,000 square feet, but the experience it offers is far more expansive. In a district renowned for couture and tradition, Masaba Gupta has carved out something strikingly different—a sanctuary of style that gently rewrites the vocabulary of Indian bridalwear.

The evening itself was no less than cinematic. Sonam Kapoor, Aastha Gill, and Kalyani Saha Chawla were among the select few who arrived in ensembles that captured the spirit of the label—bold, expressive, and unmistakably Indian in their soul. The setting was intimate yet charged with anticipation. Conversations hummed over champagne flutes. Silhouettes shimmered under soft golden lights. It was, in every sense, a Masaba moment.

What struck guests first wasn’t just the clothing, but the store itself. Designed in meditative hues of sand and mocha, the interiors reject opulence in favour of subtlety. There is quiet grandeur in its arched ceilings and neutral palette. A domed entrance—rendered in the likeness of the bindi, House of Masaba’s enduring emblem—sets the tone. This is a space designed not for spectacle, but for stillness. For slowing down. For choosing wisely.

Masaba herself spoke candidly about the vision. “This is not just our biggest bridal store—it’s a complete reimagination of what the bridal shopping experience should feel like. I wanted it to be calm, considered, and beautiful in a way that doesn’t overwhelm. It’s for the bride who knows herself, or is ready to discover who she wants to be.”

The store’s aesthetic restraint is intentional. It offers contrast to the emotional intensity of wedding planning. Brides walk through curated spaces with room to breathe, to linger. There are alcoves to sit with family, mirrors that don’t demand approval, rails that whisper rather than shout. Each sari, lehenga, and sherwani is given space to speak for itself.

But elegance here isn’t confined to garments alone. In collaboration with Amrapali Jewels, House of Masaba also unveiled an exclusive bridal and fine jewellery collection. Crafted in 18-carat gold and embellished with gemstones that refract both history and modernity, the line is a nod to heirlooms with attitude—pieces meant not just to be worn, but remembered.

What defines this new chapter for the brand is not its scale, but its intention. While many bridal destinations push for grandeur and noise, Masaba has chosen quiet confidence. The store doesn’t demand your attention—it earns it. Every element, from the curved lines of the display furniture to the soft light spilling across the floor, is designed to ease the bride into her moment. It’s a mood. A philosophy. A space where culture and contemporary design co-exist—not in tension, but in perfect sync.

House of Masaba's new flagship is not just a store—it is a statement. One that says bridal fashion can be both grounded and glamorous, both rooted and radical. And for the modern Indian bride, that balance may just be everything.

Address: Indian Cottage Industry, Kalka Das Marg, near Sai Baba Mandir, Seth Sarai, Mehrauli, New Delhi.

(We’re always scouting designers who blend mindful design with meaningful fashion. If your brand stands for sustainability, ethics, or local craft, email us at styleessentials.in@gmail.com. Let’s put conscious style in the spotlight.)