Exploring Innovations in D2C Beauty with Youneek Pro Science CEO Rishab Chandan

Style Essentials had the pleasure of talking to Mr. Rishab Chandan, CEO of Youneek Pro Science, an innovative digital-first beauty brand reshaping India’s D2C personal care and wellness sector. Since its inception in 2021, Youneek Pro Science has set new standards for effectiveness and customer satisfaction by blending advanced science with natural exotic ingredients like Australian Kakadu Plum and Japanese Camellia. During our interview, Mr. Chandan shared valuable insights into the latest trends and innovations in the Indian D2C personal care space.

Can you share the story behind the inception of Youneek Pro Science and how it has evolved since its establishment in 2021?

Today’s young female consumer is incredibly discerning about the brands she embraces. She seeks products with scientifically backed efficacy and guaranteed long-term safety. But that’s not all – the ideal brand empowers her to express her unique individuality. Youneek Pro Science, through its innovative offerings, helps her achieve this trifecta of desires

Your brand emphasizes the use of advanced science combined with natural exotic ingredients like Australian Kakadu Plum and Japanese Camellia. What inspired this unique approach, and how do you ensure the effectiveness of these ingredients in your products?

Youneek Pro Science set out to create a product line that leverages the power of science-backed, safe ingredients. We specifically focused on incorporating lesser-known, yet effective components, offering a unique edge to our formulations. To ensure efficacy, all products undergo rigorous clinical testing by an independent lab, validating not only the ingredients but the complete product itself.

In a market saturated with personal care products, what strategies does Youneek Pro Science employ to stand out and differentiate itself from competitors?

At Youneek Pro Science, our strategy focuses on highlighting the unique strengths of our ingredients, particularly Australian Kakadu Plum and Japanese Camellia. By educating consumers about the benefits and efficacy of these exotic ingredients, we aim to build trust and credibility. Additionally, we prioritize customer convenience by ensuring our products are widely available across major marketplaces and offering one-day delivery in multiple cities.

Could you discuss some notable trends you’ve observed in the Indian D2C personal care space, particularly regarding the utilization of revolutionary exotic global ingredients?

We have observed a significant shift towards consumer awareness and preference for brands that incorporate effective and exotic ingredients. Indian consumers, particularly the new generation, are willing to invest in higher-quality products. At Youneek Pro Science, we cater to this demand by offering products infused with powerful ingredients like Japanese Camellia and Australian Kakadu Plum.

With the rapid growth of e-commerce in India, how has Youneek Pro Science leveraged online platforms to reach and engage with consumers effectively?

Acknowledging the rapid growth of e-commerce in India, Youneek Pro Science has ensured its presence on all major online marketplaces. We are also planning to actively leverage emerging e-commerce trends such as ONDC and QuickCommerce, ensuring that we remain accessible and relevant to our consumers.

How do you perceive the shifting consumer behaviour trends in the personal care industry, and how does your brand adapt to meet evolving consumer preferences?

Customers these days are focused more towards Quality & Convenience. To meet these evolving preferences, Youneek Pro Science incorporates high-quality, exotic ingredients like Australian Kakadu Plum and Japanese Camellia, and manufactures our products in GMP-certified facilities. We also ensure our products are available on leading marketplaces like Amazon, Flipkart, and ONDC, and offer single-day delivery services in multiple cities to enhance customer convenience.

What do you see as the main challenges facing D2C brands in the personal care sector, and what opportunities do you foresee in this dynamic market?

D2C brands face the challenge of adapting to the ever-changing demands of Indian consumers, necessitating continuous research and trend adaptation. However, this dynamic market also presents opportunities, such as the potential for traditional products to evolve with more convenient features—evident in the recent shifts within the hair waxing category.

Influencer marketing and social media have become increasingly important in brand promotion. How does Youneek Pro Science utilize these channels to connect with your target audience and build brand awareness?

Youneek Pro Science leverages influencer marketing to enhance brand awareness, focusing on educating consumers about the benefits of our key ingredients. By increasing awareness of these ingredients, we aim to help consumers to relate to our products in a better manner build increased trust for our products.

Customer retention is crucial in a competitive market. Could you elaborate on how Youneek Pro Science builds strong customer loyalty and ensures high retention rates among its customer base?

We rely on the superior quality of our products to build a loyal customer base. Additionally, we reward our loyal customers by offering them special discounts during significant occasions, thereby contributing to their joy and fostering a sense of community.

Finally, what exciting developments or future plans can we expect from Youneek Pro Science as it continues to innovate and grow in the personal care and wellness sector?

 We are committed to continuous innovation and are plan to announce many  new product launches  in the future. Furthermore, we are expanding our product availability to additional popular channels which is to be announced very soon.