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BINNI Launches a Stunning Quartz Jewellery Collection: A Celebration of Style, Sustainability, and Individuality

  • Writer: styleessentialsind
    styleessentialsind
  • Apr 7
  • 2 min read

Updated: Apr 8


In the ever-evolving world of fashion jewellery, BINNI—India’s much-loved D2C brand for women’s imitation jewellery and accessories—continues to set new benchmarks in design, craftsmanship, and wearability. With the launch of its brand-new Quartz Collection, BINNI combines elegance with earthiness, offering handcrafted statement pieces that align with modern fashion sensibilities while paying homage to the timeless beauty of nature.


Why Quartz? A Stone That's More Than Just Aesthetic

In recent years, quartz stones have gained momentum not just as a decorative mineral but as a sustainable jewellery choice. Recognizing this growing trend, Shraddha Tripathi, Co-founder of BINNI, envisioned a jewellery line that reflects the raw, organic charm of quartz while staying true to the brand's ethos of empowerment and individuality.

Each quartz stone in this collection is naturally formed, meaning no two are alike. This intrinsic uniqueness makes every BINNI piece a statement of personal style. “Quartz gives us the freedom to celebrate imperfections, individuality, and sustainability in one single design,” Shraddha notes.


The Design Language: Versatility Meets Heritage

Set in authentic brass with anti-tarnish gold-toned closures, the BINNI Quartz Collection is consciously designed to be lightweight, easy to wear, and low maintenance. The collection caters to every mood and moment, from a laid-back brunch to a glamorous festive evening.


What To Expect From the Collection:

  • Multicolored Quartz Chokers : Enhanced with kundan stones and pearls, these chokers bring a regal feel with a fresh, boho twist.

  • Monotone Quartz Necklaces : Subtle yet striking, these pieces feature standalone quartz stones beaded with mini pearls—perfect for layered styling or solo glamour.

  • Long Layered Necklaces : Quartz in shades of gold, red, green, beige, and pink form intricate layers with interlinked charms and motifs. Whether you pick a single-line or multi-layered look, they come with matching earrings for a complete ensemble.

  • Fusion-Ready Designs with Brass Charms : These pieces are your go-to for modern Indian wear—think kurtas, fusion dresses, or sarees with a twist.


A Stone for All Seasons—and Outfits

Whether you're styling a breezy beach kaftan, a sharp blazer, or a traditional silk saree, BINNI’s Quartz Collection adds a contemporary yet organic touch to any outfit. Its versatility is one of the reasons why quartz is quickly becoming a must-have in every jewellery box.


Care Tips for Quartz Jewellery

Just like other jewellery, quartz needs a little TLC:

  • Avoid contact with perfume, sweat, or harsh chemicals.

  • Wipe clean after use and store in a dry, separate pouch.


Shop the Collection

Explore BINNI’s Quartz Collection Price Range: INR 1500–5000

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